email: organizational guidelines

Organizations usually have their own guidelines governing the sending of email. These concern such matters as the following:

• the purposes for which email may be used (no commercial or social notices, for example);
• projection of the corporate image and logo;
• languages to be used in official documents;
• standard of language used (grammar and style);
• legislative requirements (such as those of the Copyright Act, the Privacy Act and the Federal Identity Program, in the case of federal government documents);
• obtaining the necessary approvals (in the case of widely distributed messages); and
• avoidance of Internet links to potentially controversial or politically sensitive sites.