email: organizational guidelines
Organizations usually have their own guidelines governing the sending of email. These concern such matters as the following:
- the purposes for which email may be used (no commercial or social notices, for example);
- projection of the corporate image and logo;
- languages to be used in official documents;
- standard of language used (grammar and style);
- legislative requirements (such as those of the Copyright Act, the Privacy Act and the Federal Identity Program, in the case of federal government documents);
- obtaining the necessary approvals (in the case of widely distributed messages); and
- avoidance of Internet links to potentially controversial or politically sensitive sites.
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