assure, ensure, insure

Assure is used in the sense of offering a guarantee or removing doubt, uncertainty or worry.

  • Thanks to the new regulations, the employees’ job security was assured.
  • The builder assured the homeowner that the renovations would be completed on time.

Ensure means to make sure or certain.

  • To ensure that he could keep his word, the builder hired two extra carpenters.

Insure is related primarily to the field of insurance, and sometimes to preparing for the future.

  • If you insure your life, you assure your family members a settlement and ensure their financial security.
  • Insure (or Ensure) your future by continuing your education.

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