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Content marketing: Have you thought about a professional writer?

Jockey Berde Fedexy, Certified Writer
Société québécoise de la rédaction professionnelle (www) English Hyperlink Notice

2014-12-01

Whether it takes the form of specialized columns, storytelling or animation on social networks, content marketing is now a part of everyday organizational life. Although many businesses have been quick to adopt content marketing, few have been able to produce content that actually attracts their target audiences while generating profits.

The problem may arise from a variety of factors, including content selection, the absence of human resources specialized in content production within the organization, and the lack of time to plan and develop content. The good news is that in all these aspects of content marketing, a professional writer will prove to be an invaluable asset. Before looking at what the professional writer can do for you, let’s look at what content marketing represents for your business.

Using content marketing to advance your business objectives

With the rise of content marketing, writing has come to play a key role in furthering business objectives. Content marketing refers to the creation of useful or entertaining content to draw a target audience’s attention to the products or services a business offers. This content may be in the form of text, images or sound, or a combination of the three. For this purpose, the Web is an ideal dissemination medium; it facilitates the reproduction of content and allows the public to interact with the business.

The forms that content marketing can take are as diverse as the target audience’s needs, interests and characteristics. For example, some baby product companies offer content on their websites that addresses the standard questions of mothers and pregnant women. In this way, the businesses convey the message that they are interested in their audience’s reality and that they wish to meet the audience’s information needs. At the same time, these businesses nurture their image as experts in their field.

Content marketing is an investment. By offering relevant and interesting content, businesses can increase their client base and foster loyalty among clients. So you can understand why you should pay special attention to how you produce your content. This is where the professional writer plays an essential role.

Saving time without sacrificing quality

It is one thing to choose content that meets your target audience’s needs. It is quite another thing to deliver this content in carefully crafted language that is tailored both to your target audience and to the dissemination tool and platform you use. Choosing the right words, the right tone, the right turn of phrase at the right language level—this is the secret to writing effective content. And it’s the job of an experienced writer. Whether your content is meant to be read, listened to or viewed, writing quality remains paramount.

Hiring a professional writer will save you time. The writer will help your business produce content that will enhance its brand image. And more importantly, the writer will contribute to the success of your marketing plan.

Need help finding a professional writer? The Société québécoise de la rédaction professionnelle (www) English Hyperlink Notice can offer valuable assistance because it provides a pool of certified professional writers who can meet your organization's needs.